Digital communication provides an unprecedented opportunity to inform and educate, whether the goal is to capture attention for a brief message or provide a resource for deep learning. Our team will work with you to create a digital presence for your brand that increases your visibility across platforms and expands interaction with your audience.
Services: web content; web design; search engine optimization; blogs; social media strategy and content; email marketing; online advertising; video editing and production
Mass Saver Blog
CHALLENGE
When the Mass Save Sponsors launched their Mass Savers Blog, they needed a source of ongoing dynamic and engaging content to help establish the blog and grow their digital footprint.
STRATEGY
The Cadmus team outlined and executed a lighting & consumers products content strategy to help educate their customers on unique product attributes, provide tips on product use, applications, and features, and highlight available offers and incentives provided by the Mass Save sponsors. We used influencers, such as veterinarians and real estate agents, seasonal and sports-themed infographics, and other unique methods to drive interest and awareness of subject matter.
RESULTS
Effective execution of this content strategy has helped bolster the Mass Savers blog readership since its inception. In 2017, the lighting and consumer products articles that our team developed contributed less than 50 percent of the Mass Saver blog articles, but accounted for more than 70 percent of total pageviews.
