Cadmus is a full-service shop for organizations seeking strategic direction grounded in data. We deliver answers to our clients’ most pressing questions to help them plan and design highly effective energy efficiency, demand response, renewable energy, and strategic electrification programs.
Cadmus’ industry-specific expertise means we ask the right questions to effectively solve our clients’ unique challenges. We deliver customer insight and market intelligence using research methods customized to support optimizing energy efficiency portfolios, planning for future grid constraints, and developing renewable energy solutions.
Our subject matter expertise:
- Energy-efficiency and rebate programs
- Distributed energy resources
- Clean energy
- Demand response programs
- Behavioral change programs
- Emerging technologies
- Electric vehicle programs
- Customer engagement
Our services:
- Program strategy development and roadmapping
- Survey design, research and experimentation (e.g., A/B testing)
- In-depth interviews, focus groups, & triads
- Experiential qualitative methods, including ethnographic research and mystery shopping
- Statistical analysis including hypothesis testing, customer and market segmentation, and advanced modeling
- Customer engagement, satisfaction, and experience surveys
- Usability studies
- Pricing studies
- Program concept testing
- Awareness and sentiment analysis
- Market characterizations using primary research and secondary market data
