Cadmus Supports Recently Launched TripAdvisor GreenLeaders™ Program
Waltham, Mass., April 26, 2013— Cadmus collaborated closely with TripAdvisor®, the world’s largest travel site, in developing its recently launched TripAdvisor GreenLeaders™ program to match eco-conscious consumers with accommodations that engage in environmentally friendly practices. The TripAdvisor GreenLeaders program considers a property’s holistic approach to green practices and ranks them based on four levels of participation — Bronze, Silver, Gold or Platinum.
TripAdvisor GreenLeaders is currently accepting applications from U.S. accommodations that wish to be evaluated for certification. With the support of Cadmus and other partners including the U.S. Green Building Council (USGBC), ENERGY STAR®, and the United Nations Environment Programme, TripAdvisor developed a set of environmental criteria by which consumers can make environmentally responsible decisions about their choice of accommodations and hoteliers can easily communicate their green practices to their potential clientele.
The criteria used to determine a participant’s rating cover an array of categories, including energy efficiency, water conservation, waste reduction and conscientious management, purchasing, site stewardship, and education. The TripAdvisor GreenLeaders level that each hotel receives will be prominently displayed on its TripAdvisor listing, much as ENERGY STAR® ratings are for household appliances. Cadmus will be providing ongoing support to the TripAdvisor GreenLeaders program as the site conducts reviews of program applicants.
“Our involvement in the development of the TripAdvisor GreenLeaders program is a great demonstration of the capabilities of our growing Green Travel Consulting services offering,” said Ian Kline, Cadmus president and CEO. “It was a pleasure to partner with the world’s largest travel site to create this program. We will now enable sustainable tourism programs to develop the same level of consistency and credibility for their standards as we have done for programs such as ENERGY STAR® and the LEED rating system.”
Through its work with clients such as TripAdvisor and Travel Green Wisconsin, Cadmus’ Green Travel Consulting Services enable these entities to showcase their accomplishments in sustainability through trusted green ratings, creating market differentiation and attracting visitors that value these accomplishments. These industry leaders, with support from Cadmus, are striving to build the critical mass necessary to establish trust among travelers and transform the green travel market.
About The Cadmus Group, Inc.
Cadmus is an employee-owned consultancy committed to helping our clients address complex challenges by applying diverse skills and experiences in a highly collaborative environment. By assisting our clients in achieving their goals, we create social and economic value today and for future generations. Founded in 1983, we leverage exceptional expertise across a staff of more than 400 professionals in the physical and life sciences, engineering, social sciences, strategic communication, architecture and design, law, policy analysis, and the liberal arts who provide an array of research and analytical services in the United States and abroad.
Follow us on Twitter @CadmusGroup
Like us on Facebook http://www.facebook.com/cadmusgroup
