Cadmus Client Mass Save® Selected as Winner of National Award for Outstanding Achievement in Social Media
Waltham, Mass., February 11, 2014—The Cadmus Group, Inc. (Cadmus) announced today that its client, Mass Save, has been recognized by the Association of Energy Services Professionals (AESP) for its groundbreaking social media marketing campaign, “Like to Save.” AESP presented the award to Mass Save during the opening ceremony of AESP’s 24th Annual National Conference and Expo, held January 27-30, 2014.
Kate Ringe-Welch of National Grid (left) accepts AESP’s Outstanding Achievement in Social Media Award on behalf of the Sponsors of Mass Save from Sara Van De Grift, President of the Board, AESP, at the 2014 AESP National Conference in San Diego.
Mass Save is a statewide initiative sponsored by Massachusetts’ gas and electric utilities and energy-efficiency service providers: Cape Light Compact, National Grid, NSTAR Electric, Unitil, and Western Massachusetts Electric Company.
The highly competitive award is the first ever for achievement in social media given by AESP. Cadmus, along with its partners Match Drive and wedü, is proud to be a part of the Mass Save team, who developed an integrated strategy that leveraged multiple channels to increase customer awareness of, and participation in, energy-efficiency product programs delivering impressive results.
“We’re proud to have worked with the Cadmus team to demonstrate social media’s value as an important marketing channel for energy-efficient retail products programs. Together, we’ve proven it to be a sales and marketing vehicle for driving program results, but also for creating and engaging active brand advocates, helping us to meet aggressive energy savings and communications goals,” said Kristen Pomer, Residential Program Manager, Northeast Utilities.
“We are honored to have partnered with the Sponsors of Mass Save and our agency partners, Match Drive and wedü, on this pioneering campaign. It’s the Sponsors’ dedication to constant innovation in an effort to serve their customers and achieve their goals that allows us to partner with them on these types of groundbreaking initiatives,” said Laura Orfanedes, principal of Cadmus’ Energy Services Marketing and Communications Practice, which leads the contract.
The award marks an exciting milestone for Cadmus as the industry’s only team that has expertise in both marketing and evaluation. Cadmus’ unique approach to efficiency marketing builds upon deep understanding of marketing and evaluation that goes beyond standard methodologies, creating a continuous loop in which one discipline enhances the other. For more information on strategic and evaluative efficiency marketing, please visit cadmusgroup.com/eemarketing.
About The Cadmus Group, Inc.
Cadmus is an employee-owned consultancy committed to helping our clients address complex challenges by applying diverse skills and experiences in a highly collaborative environment. By assisting our clients in achieving their goals, we create social and economic value today and for future generations. Founded in 1983, we leverage exceptional expertise across a staff of more than 400 professionals in the physical and life sciences, engineering, social sciences, strategic communication, architecture and design, law, policy analysis, and the liberal arts who provide an array of research and analytical services in the United States and abroad.
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