Jennifer Spartin is a Senior Associate in Cadmus’ strategy and transformation service area, focusing on strategic marketing, technology adoption, communications, and change management programs for both commercial and government clients. Jennifer is an experienced marketing and communications professional who is passionate about creating authentic and valued connections. Organizations, executive leadership, customers, clients, partners, and employees—for her, marketing is the ‘how’ they get connected and most importantly, the communities it creates. She is currently delivering strategic communications thinking and outstanding tactical execution skills to help clients be “better at change” and creates targeted messaging for corporate and government audiences that is credible, relevant, visionary, and instructive.
Jennifer has more than 20 years of experience developing, managing, and executing B2B/B2C/B2G marketing communications campaigns and projects for best-in-class organizations in a broad range of industries: finance, IT consulting, government contracting, telecommunications, advertising, education, children’s healthcare, and corporate housing. She also supports the design and implementation of innovative communication activities that reach key stakeholders with the right message to achieve the desired behavioral change. Jennifer is an expert in advancing business strategies into comprehensive, integrated, and actionable communications plans that help clients succeed.
Jennifer holds a master’s degree in business administration from American University’s Kogod School of Business and a bachelor’s degree in communications from Michigan State University.