Are We There Yet? How to Measure Market Transformation
This poster describes an approach used to measure and attribute savings from a market transformation program to utility intervention activities over multiyear efforts. This includes descriptions of the following key market indicators that demonstrate the progression of a market in transformation:
- Awareness: A practice or technology and the extent that its benefits are commonly known.
- Availability: A supporting supply infrastructure exists to ensure the availability of the technology or practice.
- Willingness to pay: A significant portion of the population will purchase the product or service despite zero incentives.
- Penetration and saturation: Market participants widely use the practice or technology.
This poster was presented by Sara Wist at the IEPEC in August 2017.
Why Cadmus
As a leader in the energy and security sectors, Cadmus is focused on delivering extraordinary results and transformative solutions.
- Demand-side management pioneer
- Sophisticated forecasting and modeling tools
- Deep experience in grid vulnerability
