Cadmus Will Discuss Promoting Energy Efficiency at National Conference
Cadmus senior associate Laura Orfanedes will talk about “Starting Small, Saving BIG in New England: Using a Public Affairs Approach to Engage Consumers and Mobilize Partners Toward Energy Efficiency” at the Association for Energy Services Professionals’ 18th National Energy Services Conference & Exposition, January 29 – 31, 2008, in Clearwater, Florida.
Her presentation will outline how a public-affairs-campaign approach undertaken on behalf of the utilities and energy-efficiency-program providers of the Northeast ENERGY STAR® Lighting and Appliance Initiative capitalized on public interest in global warming and energy to mobilize industry partners and the media and engage customers of the Initiative’s residential energy efficiency programs. Ms. Orfanedes also will discuss strategies for leveraging these partnerships through programming and promotional tactics and using the public affairs platform to drive awareness and results in the marketplace. Presenting with Ms. Orfanedes will be Cynthia Jolicoeur, a vice president with Marketing Drive Worldwide.
About The Cadmus Group
Founded in 1983, employee-owned Cadmus (https://cadmusgroup.com) helps government, nonprofit, and corporate clients address critical challenges in the environmental and energy sectors. We provide an array of research and analytical services in the United States and abroad, specializing in solving complex problems that demand innovative, multidisciplinary thinking. Among Cadmus’ major practice areas are Drinking Water and Water Quality, Communications and Social Marketing, Energy Services (including energy efficiency and renewable energy), Risk Assessment, Environmental Impact Assessment and Environmentally Sound Design, and Environmental Management.
Our staff includes scientists; engineers; statisticians; economists; MBAs; marketing, public relations, and communications professionals; attorneys; information technology specialists; and public policy analysts. Many of our senior consultants are nationally recognized experts in their fields and several serve on high-level U.S. government science advisory boards.
