One Year Later, Cadmus–Quantec Merger Is a Resounding Success
July 1, 2009—Last year’s merger of The Cadmus Group Inc. and Quantec, LLC, of Portland, Ore., has proved to be enormously successful for the companies and their clients alike. In its first year of operation, Cadmus’ new Energy Services Group (ESG), composed of the Quantec staff and members of Cadmus’ former energy services practice, won more than 50 contracts worth over $15 million.
“This has been an extraordinarily successful merger of professional services, with virtually no turnover and far more collaborative opportunities than we’d ever imagined,” said Ian Kline, Cadmus president and CEO.
Before the merger, Cadmus was primarily known to the energy industry for being the U.S. Environmental Protection Agency’s marketing and media contractor of record for the ENERGY STAR® program, for providing more than 10 years of marketing and implementation support for the ENERGY STAR® Commercial and Industrial Program and for helping to market ENERGY STAR® consumer products programs in the Northeast. Cadmus also was known for assisting the energy-efficiency and renewable energy initiatives of organizations such as the Massachusetts Technology Collaborative and the New York State Energy Research and Development Authority. Quantec was well regarded as a leading analytics consultancy specializing in research, analysis and planning for the energy industry. With the merger, the corporate capabilities and client experience of each firm have enhanced and informed the capabilities of the other.
Today, ESG offers energy utilities and energy-efficiency organizations far richer support capabilities than either Cadmus or Quantec had provided on their own. Electric, natural gas, and other utilities rely on us for complete support for three of the four areas of the typical program cycle: planning, design and evaluation.
ESG also provides strategic support in implementation, the fourth program cycle area, for demand-side management (DSM) portfolio and program marketing, training trade allies, managing competitive solicitations, and tracking the results of energy-efficiency programs. To avoid potential conflicts of interest, however, the group stops short of full program implementation.
The marketplace has signaled its approval of the Cadmus – Quantec merger and formation of ESG by selecting us to undertake a wide array of projects, including the following:
- The Ontario Power Authority chose ESG and its End Use Forecaster model as the foundation of a fully integrated energy, peak demand and DSM forecasting model. Our innovative solution solves many long-standing issues that have led to the overestimation of potential savings.
- ESG formed the Market Intelligence Group, which is working on marketing with several utilities and energy-efficiency service providers. The new group is designing all the marketing for Delaware’s new Sustainable Energy Utility (a nonprofit corporation that develops end-user markets for energy efficiency and conservation, customer-sited renewable energy, and affordable energy services for low- and moderate-income families).
- The California Public Utilities Commission (CPUC) extended ESG’s work evaluating the effectiveness of utility energy-efficiency programs throughout the state. The experience Cadmus staff members gained before the merger in operating national and regional CFL consumer awareness campaigns and their involvement in other energy-efficiency projects is helping inform ESG’s evaluation efforts.
- The Association of Energy Services Professionals chose ESG to train electric and gas utilities across the country in how to market energy-efficiency programs. This effort will help bring Cadmus’ pre-merger energy-efficiency-marketing expertise to clients traditionally served by Quantec.
- Cadmus’ experience in supporting marketing programs for energy-efficient lighting, appliances and other equipment combined with Quantec’s expertise in assessing energy-saving programs made ESG the obvious choice to evaluate the residential DSM programs of AmerenUE, Missouri’s largest electrical utility, while they are being implemented.
- The technical skills and engineering experience of Cadmus staff members who monitor the energy consumption of a wide array of electrical equipment and assess efficiency opportunities was joined with the market research capabilities of Quantec to characterize the energy-efficiency opportunities offered by vending machines in the Pacific Northwest.
- After ESG helped Black Hills Energy (BHE) develop natural gas demand-side management filings in Iowa and Colorado, BHE hired us to help design and support the implementation of aggressive, five-year natural gas efficiency programs in those states. BHE also drew on the extensive energy-efficiency marketing expertise made available by the Cadmus – Quantec merger to roll out a year-long comprehensive marketing and communications campaign in Iowa and to plan similar efforts for its Colorado service areas.
About The Cadmus Group, Inc.
Founded in 1983, employee-owned Cadmus (https://cadmusgroup.com) helps government, nonprofit, and corporate clients address critical challenges in the environmental and energy sectors. We provide an array of research and analytical services in the United States and abroad, specializing in solving complex problems that demand innovative, multidisciplinary thinking. Our major service areas are Water, Energy Services, Social Marketing and Market Transformation, Health Policy and Communications, Green Building, International Development, and Strategic Environmental Consulting.
Our staff includes scientists; engineers; statisticians; economists; MBAs; marketing, public relations, and communications professionals; attorneys; information technology specialists; and public policy analysts. Many of our senior consultants are nationally recognized experts in their fields and several serve on high-level U.S. government science advisory boards.
