No organization, or government, can solve every problem. There will always be a crisis that will require an emergency response. And fundamental to the success of that response will be the public’s reaction. Emergency managers can react and can mobilize, but they will not be successful unless they do so in such a way as to ensure the public trust. In this June 2017 article, featured in DomPrep Journal on domesticpreparedness.com, Cadmus Senior Advisor and former FEMA Administrator W. Craig Fugate analyzes this critical element of emergency management using lessons learned from the Tylenol tragedy of 1982.